Search Engine Marketing Search Engine Marketing (SEM) is generally defined as a method of marketing a website in the search engines, with goals of establishing or improving rank in organic listings (SEO), gaining instant visibility through purchasing paid sponsored listings or a combination of both.Additional search engine-related activities also fall under this marketing method including blog marketing, video marketing, social networking, strategic link building, affiliate programs,and email newsletters. Search Engine Marketing is the "hot" Internet strategy of using organic and paid search engines results as an advertising vehicle. Search Marketing campaigns are typically designed to increase visibility and targeted site visitors, increase branding and lead generation, direct visitors to buy both off and online. Read more about key 2008 search marketing trends below.
These search marketing articles are excellent and provide FREE tools to add to your search engine marketing toolkit:
Below are some key trends in search engine marketing to consider when planning a campaign.
According to a Sept. 24, 2007 article in MediaPost Publications, "Economy Drives Increase in Online Ad Plans for 2008: Survey", the economic downturn that seems to have put a cloud over traditional media spending, such as print, does not seem to have the same effect on online advertising.
- While the survey is only directional in nature, a full 70% of the 59 respondents said their fourth-quarter online budget is up over the same period in 2006. Of this group, 29% increased their budgets for the period from 11-20%.
- In addition, 59% increased their online budgets from Q2 to Q3. Meanwhile, 34% of respondents say they intend to increase their online advertising spending in 2008 as a result of the economic climate, while 7% will decrease it.
- Respondents saw little change in price for run-of-service and premium inventory from Q2. Paid search has increased by 6%, and the average search CPC rate is $5.93.
According to a recent 2008 Search Marketing Benchmark Guide from MarketingSherpa, the following highlights were revealed:
- Search marketing continues to increase at an incredible pace, with spending up 39% globally in 2007.
- A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.
- Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. The return on PR spending is viewed as the most difficult to measure.
- Thinking of bringing SEM and SEO in-house? Nearly a third of corporate respondents said that finding talented SEO specialists is "very difficult".
- Click fraud remains a significant problem, but is very difficult to measure.
Rev Up Now has experience in the field of search engine marketing since 1998. Our "in the trenches" experience can assist your business and save time and unnecessary expenditures. If you're serious about successfully marketing online, working with our experts will be beneficial to your business. Client comments:
"Thanks for always going the extra mile, we appreciate your dedication!" Key search engine marketing tactics include: Web Traffic Generation Search Engine Optimization (SEO) Search Engine Advertising Strategic Link Building Blog Marketing For more information on Search Engine Marketing services, please contact us to get started. Louisville SEO -
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