Search Engine Advertising Most search engines show online advertising above and to the side of organic search results. The configuration of the search query entry determines which ads are displayed. In most cases, advertisers pay a pre-set fee every time someone clicks on their ad, this is referred to as Pay Per Click (PPC). When a business needs guaranteed placement for regular search visibility related to their business, search engine advertising is a perfect option. There are many search engines available, of course the main traffic drivers are Google™, Yahoo!®, and MSN®. There are specific industry engines, niche and shopping directories and smaller engines that can drive traffic in addition to the major engines.
Rev Up Now provides customized set-up and campaign management for search engine advertising. Typically, we will review the overall marketing plan and online marketing goals, and then develop the best campaign strategy to deliver the desired results. As with any marketing program, we will look at the competitive environment and estimate expenditures for a direct, head to head attack or alternatives to consider based on where your business is currently. A recent article, "Compare & Contrast: Search Ad Program Strategies," provides up to date information on Google™, Microsoft® and Yahoo!® pay-per-click (PPC) programs for search engine advertising. Rev Up Now provides ongoing maintenance, along with tracking and reporting using the latest analytic tools. Client comments:
"Thanks for all the tips on price bidding, ad writing and custom landing pages, conversion rates have doubled!" Gear upyour online advertising a synergistic approach that delivers . . . please contact us today and receive an evaluation form to get started. Additional search engine tactics include: Web Traffic Generation Search Engine Optimization (SEO) Strategic Link Building Blog Marketing
|
