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SEO Terms - Terminology Reviews assists with Louisville SEO Services.
SEO (Search Engine Optimization) Terminology
Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (aka "organic" or "algorithmic" search engine) listings.
SEO Terms
A/B Split
Refers to a test situation in which 2 randomized groups of users are sent different content to test to test performance of specific campaign elements. This method can be used to test only one variant at a time.
Above The Fold
The section of a web page that is visible in a browser without scrolling
Addressable Calls
A description of phone inquires that can result in an action or a sale. A key metric in Pay-per-Call search.
Anchor text
Anchor text refers to the HTML visible text for a hyperlink. For example:
< a href="http://www.seo-help.com/" >This is the anchor text< /a >
Algorithm
Algorithms are sets of rules according to which search engines rank web pages. Figuring out the algorithms is a major part of SEO. By understanding how relevance is calculated, you can make specific pages on your site super relevant for specific search terms.
HTML Visible Text
This refers to making valuable content on a web page visible to search engines using HTML text rather than image based text.
Inbound link
Links that point to your site from sites other than your own are inbound links. Inbound links are an important asset that will improve your site's PageRank™ (discussed below).
Keyword density
The number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Keyword Density=Total number of keyword occurrences on a page/Total number of words. Most experts agree that 3-5% should be the maximum keyword density.
On-site & Off-site
On site SEO is manipulating code in your website to make it more prominent and therefore more search engine friendly. Off site SEO involves raising your ranking level in the search engines by using other websites, like inbound links and anchor text.
Organic
Natural search engine listings that return from a search query, unlike
pay-per-click or sponsored which are listings that are paid ads for placement.
Google™ PageRank™ (PR):
Google's™ measure of the importance of a web page, based on link popularity and was developed by Google™ founders Larry Page and Sergey Brin.
Google™ uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google™ differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob's personal home page.
The Google™ Toolbar (shown below – it is a free download from http://toolbar.google.com) has a PageRank™ meter built into it, to see which web pages are considered important by Google™ and which aren't. PageRank™ scoring ranges from 0 to 10, 10 being the best. PageRank™ scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank™ from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank™ of the page that's linking to you, the more your site's PageRank™ will benefit. The better your PageRank™, the better you'll do in Google™, all else being equal and give an opportunity to linked site to be considered as a qualitative one.
Referrer (Referring URL)
The address of a web page from which a web visitor arrived.
Relevance / relevancy
The measure of the accuracy of the search results - in other words it's a measure of how close the documents listed in the search results are to what the user was looking for. The ability to return relevant results is a big thing in the search engine world - and arguably the one thing that made Google™ stand out of the crowd and gain much popularity in a short time.
Search Engine Results Page (SERP’s)
Short for search engine results page, the web page that a search engine returns with the results of its search.
Searchjacking
Optimizing a web page for a highly sought after search term, even though the page has irrelevant subject matter. Used to generate large volumes of traffic (usually irrelevant)
Stemming
The use of linguistic analysis to get to the root form of a word. Search engines that use stemming compare the root forms of the search terms to the documents in its database. For example, if the user enters "viewer" as the query, the search engine reduces the word to its root ("view") and returns all documents containing the root - like documents containing view, viewer, viewing, preview, review etc.
Unique Visitor
A single visitor to a web site determined by the number of unique IP addresses that hit the site.
For an expanded list of terms, visit: http://www.seoglossary.com/
Sources:
http://www.seoglossary.com/
http://www.measuring-up.com/seo-reference/seo-glossary.html
http://en.wikipedia.org/wiki/Search_engine_optimization
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