Cell Phone Marketing
According to the Mobile Marketing Association, by 2008, approximately 89% of companies will use some form of text and multimedia messaging to reach their target audiences, with almost one third forecasting to spend more than 10% percent of their marketing budgets on advertising in the text marketing medium.
According to Wikipedia.org, text messaging, or texting is the common term for the sending of "short" (160 characters or fewer) text messages from mobile phones using the Short Message Service (SMS).
The most common application of the service is person-to-person messaging, but text messages are also often used to interact with automated systems, such as ordering products and services for mobile phones, or participating in contests.
Text SMS Mobile Cell Phone Marketing can be a low cost way for small business to advertise using personal technology. Business can implement opt-in text messaging services, surveys, coupons or promotions with their loyal customers. Local restaurants can text message daily specials to nearby lunch patrons. As cell phones with video capability become more prevalent, expect more rich media cell phone marketing options.
Consider these statistics when evaluating why SMS text marketing should be a vital marketing medium for your business:
- 18-29 year old consumers use text messaging more often than voice to communicate.
- On average 94% of text messages are read.
- 80% of consumers keep their mobile with them all day.
When given a choice 39% of US consumers (approximately 76 million people) prefer text messages to radio or TV advertising; however, about 3% of most marketing campaigns currently have a text component.
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