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Louisville Search Engine Optimization (SEO) Firm
Search Engine Optimization (SEO) is the process of increasing the amount of visitors to a web site by ranking high in natural search engine results for target keyword phrases rather. This online marketing tactic is becoming more popular as online advertising prices are increasing at a high rate. According to a recent article from MediaPost Publications on Sept. 24, 2007," Paid search has increased by 6%, and the average search CPC rate is $5.93."
Why will SEO become more important in 2008? In July, PC World magazine voted Adblock Plus on of the Best 100 products for 2007. What does it do? Adblocker blocks not only pop-ups and banners, but paid search ads. As more searchers use this easy to install ad blocker, organic rankings will become more golden.
Search engine optimization more commonly referred to as SEO, rivals Pay-per-click (PPC) on Google as the search tactic with the most continued upside, according to the full 2008 Search Marketing Benchmark Guide survey report, from MarketingSherpa, "On a dollar basis, SEO is cheaper than PPC."
The key to understanding Search Engine Optimization is to know there are different approaches and methodologies. Our SEO experts use proven, long term strategies to target high rankings in extremely competitive markets. This approach combines EQUAL emphasis on customizing page content, meta data, anchor text and link building methods that will position your web site for high returns. This series of articles, "Fundamentals of Search Engine Marketing", outlines the basics of Search Engine Optimization regarding titles, heading, content usage and more.
The most important thing to understand is search engine optimization implementation takes time, results are not usually quick or guaranteed and efforts have to be ongoing, as algorithm ranking factors continually change. Take a look a this recent article, "Do SEO Silver Bullets Really Exist?"
The 2008 Search Marketing Benchmark Guide survey report, from MarketingSherpa reveals that 40% of the average marketing is allocated to search and the percentage for SEO shifts with the monthly budget. It's also becoming more common for companies to use outside resources for SEO initiatives, as more emphasis is being placed on SEO due to rising costs of PPC and the fact that natural search returns receive over 70 - 80% of visitor clicks, compared to over 30% of sponsored listings. Average SEO pricing typically starts at $25,000+ and ranges from $1,000 to $10,000 per month, ongoing.
Helpful information on search engine optimization and budget planning is in this recent article, How to Budget for SEO.
This article also focuses on how important accountability is among senior marketing personnel. Survey statistics are also available in this article on Target Marketing, that can be shared with key decision makers, showing how to validate search engine marketing and SEO as a cost effective marketing startegy.
Rev Up Now's SEO experts have achieved hundreds of broad and deep high rankings for clients with the following SEO goals:
1. Geo-Targeted Search Exposure
2. Local Search Presence, National Link Exposure
3. Business to Business Internet Presence
4. Combined B2B and B2C marketing focus
Rev Up Now removes the complexity of SEO by providing educational direction, articles and helpful information.
If you have time, browse these search engine optimization articles and terminology:
Search Engine Optimization-What Is It-Why Is It Important
Top 5 Mistakes in Search Engine Optimization
SEO Beginners Guide - Learn the Basics
SEO Terms
Tie your marketing synergies together . . . please contact us today and receive an evaluation form to get started. Louisville SEO -
Louisville Search Engine Optimization
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